Our Start

Veny DeOliveira’s journey to creating XTT Life was a fusion of family influence, inspiration from a conversation with his stepfather, and a moment of serendipity that changed the course of his life. This is the story of how XTT Life came into existence.

Around 2005-2006, Veny’s father, Carlos Oliveira, the master distributor in South America, specifically in Brazil. He had been discussing the possibility of gaining access to a revolutionary product designed to prevent flats due to punctures in tires. However, at that time, Veny’s life revolved around raising his three young daughters and working full-time for the largest long-term healthcare corporation. He was content with the path he was on, making an honest living to provide for his family.

Then, one day, a conversation with his stepfather, Luis, changed everything. Luis, a self-made man who had never worked for anyone else, asked Veny a profound question: “There ‘s nothing wrong with making an honest living, but are you honestly living?” Those words struck a chord with Veny. With his father’s entrepreneurial spirit running through his veins and Luis’s unwavering work ethic as an example, Veny knew it was time to chart his own path.

With Carlos introducing him to the ProTxT Tire Reparative, a revolutionary tire puncture prevention product, Veny, and his best friend began brainstorming business names. They toyed with ideas like “XTend Tire Life” and “Tire Extension Life” but couldn’t find the right fit. That’s when Veny’s eldest daughter, Adriana, chimed in with “XT Life.” When asked what it meant, Adriana responded with a simple question: “What did ‘McDonald’s’ mean?” That innocent question triggered a lightbulb moment, and “XTT Life” was born. The extra ‘T’ was added to give the name a unique twist.

But destiny had more in store for Veny. Alongside his father’s introduction to the tire reparative product, Veny became an advocate for addressing global problems like rising fuel costs and bad emissions. Growing up with asthma and witnessing his mother’s struggle with lupus, a condition often caused by poor air quality, Veny was passionate about promoting products that could improve air quality and reduce emissions.

XTT Life grew into a business that offered proven products and services to save time, money, and the environment. With environmentally friendly, green products at its core, XTT Life became a symbol of commitment to sustainability and the well-being of its customers.

Veny DeOliveira’s journey from a family-oriented, corporate life to the creation of XTT Life is a testament to the power of inspiration, family support, and the determination to make a positive impact on the world.